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Meta Ads + Google Analytics + Waitlist Database — Combined Analysis
5.5 days of data
Total Spend
€110.11
3 ad sets
Confirmed Leads
4
3 from Meta, 1 organic
Cost per Lead
€29.43
Meta-attributed only
Landing Page Views
53
61% of clicks → LPV
Total Reach
2,485
unique people
LPV → Lead Rate
7.5%
4 leads from 53 LPVs
Meta Budget
€110
3 ad sets • 5.5 days
Impressions
2,800
CPM €39.33
Link Clicks
95
CTR 3.39% • CPC €1.16
Landing Page Views
53
42 people lost
Page didn’t load in time
Waitlist Leads
4
7.5% LPV → lead
3 Meta + 1 organic
Avg Daily Spend
€16.20
Avg Daily Clicks
14.5
Best Day
Mar 18
23 clicks, €9.95
| Source / Medium | Sessions | Engaged | Eng. Rate | Avg Time | Key Events | Verdict |
|---|---|---|---|---|---|---|
| fb / paid | 29 | 16 | 55.2% | 47s | 1 | Good |
| an / paid | 28 | 10 | 35.7% | 0s | 0 | Junk |
| (direct) / (none) | 18 | 10 | 55.6% | 26s | 0 | OK |
| ig / paid | 12 | 9 | 75% | 21s | 0 | Good |
| (not set) | 8 | 0 | 0% | 18s | 0 | Unknown |
| facebook.com / referral | 5 | 5 | 100% | 2s | 0 | Organic |
| waitlist_section / (not set) | 5 | 4 | 80% | 37s | 8 | Tests |
| m.facebook.com / referral | 3 | 3 | 100% | 0s | 0 | Organic |
| test / email | 2 | 2 | 100% | 1m 07s | 3 | Tests |
| eventsmanager.facebook.com | 1 | 1 | 100% | 5m 57s | 0 | Internal |
| google / organic | 1 | 1 | 100% | 1m 04s | 0 | Great |
Mar 21, 8:00 AM CET
Grand_Children_Ad_Set_1
Grand_Children_Video_Ad_1
Mar 22, 2:08 PM CET
Grand_Children_Ad_Set_1
Grand_Children_Video_Ad_1
dennisbuerke@gmail.com
Mar 23, 9:54 AM CET
Children_ad_Set_1
Children_Leads_Video_Ad_1
Mar 19, 11:00 PM CET
No UTM — organic or lost params
Apple Hide My Email relay
Total waitlist entries: 20
Real leads: 4 • Test entries: 16
Quality Paid
41
fb + ig
Wasted (AN)
28
0s engagement
Organic
9
100% engaged
2 leads at €22.42 each — strong for cold traffic in Germany. The grandchildren-focused messaging resonates. Both leads came through Facebook.
As of Mar 23, Children_ad_Set_1 also converted via Instagram (Dennis Buerke). Both creative angles work — Grand_Children is just more efficient.
Facebook paid: 47s avg engagement, 55% engaged. Instagram: 75% engagement rate. People who reach the page actually read it.
Every Meta lead is fully attributed to the exact ad set and ad via UTM parameters stored in Redis. We know precisely what drives each signup.
9 organic social sessions with 100% engagement (41s avg). People are sharing the link unprompted on Facebook. 1 Google search visitor spent 1m+ on site.
Waitlist form → Redis storage → Slack notification → bilingual confirmation email. Every step works. Dennis Buerke even came back to add his name.
Audience Network sending junk traffic (~€1 spent)
28 sessions with 0s engagement, 0 conversions. Low spend but pollutes analytics data and inflates session counts.
Meta Pixel missing conversion event
fbq('track', 'Lead') not firing on form submit. Meta can't optimize for conversions or report results.
Children ad set converting at 2x cost
Children_ad_Set_1: 1 lead at €43.45/lead (via Instagram). Grand_Children: 2 leads at €22.42/lead. Consider shifting budget toward Grand_Children.
53% click-to-session drop
87 Meta clicks → 41 quality GA4 sessions. Page load speed, in-app browser, and UTM loss are likely causes.
GA4 source attribution bug
The source: "waitlist_section" parameter in analytics code pollutes GA4 traffic attribution.
Advantage+ pushing ads to 55+ unintentionally
Meta's Advantage+ audience expansion was showing ads to 55-65+ age group outside the target (20-55). This explains why 65+ received 40% of website budget despite not being the target buyer.
Increase daily budget for better Meta learning phase optimization.
Simplify audience targeting and turn off Advantage+ expansion to stop 55+ leakage.
Deployed Mar 23 — fbq('track', 'Lead') now fires on form submit. Meta can optimize + report results.
Deployed Mar 23 — renamed source to form_location. GA4 traffic data is now clean.
Create German-language ad creatives for stronger local connection and relevance with the target audience.
Switch to Manual Placements → Uncheck Audience Network. Saves ~€5-8/day on junk clicks.
Cheapest CPC at €0.17 with 13 clicks and highest LPVs. Likely the ideal buyer persona (granddaughters).