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Meta Ads + Google Analytics + Waitlist Database — Combined Analysis
66 days of data
Data updated: May 23, 2026, 7:18 AM GMT+5:30 • auto-refreshes every 1 hour
Total Spend
€274.31
3 ad sets
Confirmed Leads
15
9 from Meta, 6 organic
Cost per Lead
€30.48
Meta-attributed only
Landing Page Views
113
62% of clicks → LPV
Total Reach
4,173
unique people
LPV → Lead Rate
8.0%
9 leads from 113 LPVs
Meta Budget
€274
4 ad sets • 66 days
Impressions
6,526
CPM €42.03
Link Clicks
182
CTR 2.79% • CPC €1.51
Landing Page Views
113
69 people lost
Page didn’t load in time
Waitlist Leads
15
8.0% LPV → lead
9 Meta + 6 organic
Avg Daily Spend
€4.16
Avg Daily Clicks
2.8
Best Day
Mar 18
26 clicks, €17.26
Quality Paid
117
fb + ig
Wasted (AN)
30
junk traffic
Organic
27
referral + search
docsartorius@me.com
Mar 30, 10:23 AM CET
Grand_Children_Ad_Set_2
Grand_Children_Video_Ad_3
denizakkaya1997@gmail.com
Mar 30, 9:09 AM CET
No UTM — organic or lost params
fritz.thielert@web.de
Mar 30, 8:10 AM CET
Grand_Children_Ad_Set_2
Grand_Children_Video_Ad_3
Mar 30, 7:48 AM CET
No UTM — organic or lost params
petra.kuhnle@t-online.de
Mar 30, 6:18 AM CET
Grand_Children_Ad_Set_2
Grand_Children_Video_Ad_3
Mar 29, 7:51 PM CET
No UTM — organic or lost params
Mar 29, 7:50 PM CET
No UTM — organic or lost params
Mar 29, 2:49 PM CET
No UTM — organic or lost params
Mar 28, 12:33 PM CET
Grand_Children_Ad_Set_2
Grand_Children_Video_Ad_3
maulwurf.biene.fuchs@gmail.com
Mar 26, 6:50 PM CET
Grand_Children_Ad_Set_2
Grand_Children_Video_Ad_3
Mar 26, 7:55 AM CET
Grand_Children_Ad_Set_1
Grand_Children_Video_Ad_1
dennisbuerke@gmail.com
Mar 23, 8:54 AM CET
Children_ad_Set_1
Children_Leads_Video_Ad_1
Mar 22, 1:08 PM CET
Grand_Children_Ad_Set_1
Grand_Children_Video_Ad_1
Mar 21, 7:59 AM CET
Grand_Children_Ad_Set_1
Grand_Children_Video_Ad_1
Mar 19, 11:00 PM CET
No UTM — organic or lost params
Total waitlist entries: 31
Real leads: 15 • Test entries: 16
8 leads at €25.10 each — strong for cold traffic in Germany. The grandchildren-focused messaging resonates. Both leads came through Facebook.
As of Mar 23, Children_ad_Set_1 also converted via Instagram (Dennis Buerke). Both creative angles work — Grand_Children is just more efficient.
Facebook paid: 55% engaged. Instagram: 77% engagement rate. People who reach the page actually read it.
Every Meta lead is fully attributed to the exact ad set and ad via UTM parameters stored in Redis. We know precisely what drives each signup.
9 organic social sessions with 100% engagement (41s avg). People are sharing the link unprompted on Facebook. 1 Google search visitor spent 1m+ on site.
Waitlist form → Redis storage → Slack notification → bilingual confirmation email. Every step works. Dennis Buerke even came back to add his name.
Audience Network sending junk traffic (~€1 spent)
28 sessions with 0s engagement, 0 conversions. Low spend but pollutes analytics data and inflates session counts.
Meta Pixel missing conversion event
fbq('track', 'Lead') not firing on form submit. Meta can't optimize for conversions or report results.
Children ad set converting at 2x cost
Children_ad_Set_1: 1 lead at €51.69/lead (via Instagram). Grand_Children: 8 leads at €25.10/lead. Consider shifting budget toward Grand_Children.
53% click-to-session drop
182 Meta link clicks → 117 quality GA4 sessions. Page load speed, in-app browser, and UTM loss are likely causes.
GA4 source attribution bug
The source: "waitlist_section" parameter in analytics code pollutes GA4 traffic attribution.
Advantage+ pushing ads to 55+ unintentionally
Meta's Advantage+ audience expansion was showing ads to 55-65+ age group outside the target (20-55). This explains why 65+ received 40% of website budget despite not being the target buyer.
Increase daily budget for better Meta learning phase optimization.
Simplify audience targeting and turn off Advantage+ expansion to stop 55+ leakage.
Deployed Mar 23 — fbq('track', 'Lead') now fires on form submit. Meta can optimize + report results.
Deployed Mar 23 — renamed source to form_location. GA4 traffic data is now clean.
Create German-language ad creatives for stronger local connection and relevance with the target audience.
Switch to Manual Placements → Uncheck Audience Network. Saves ~€5-8/day on junk clicks.
Cheapest CPC at €0.24 with 13 clicks and highest LPVs. Likely the ideal buyer persona (granddaughters).
Total Users
267
unique visitors
New Users
267
first-time visitors
Page Views
364
1.08 views/session
Bounce Rate
45.0%
left without engaging
Avg Session
2m 37s
time on site
Key Events
32
waitlist_signup
| Source / Medium | Sessions | Engaged | Eng. Rate | Avg Time | Key Events | Verdict |
|---|---|---|---|---|---|---|
| (direct) / (none) | 143 | 57 | 39.9% | 1m 30s | 7 | OK |
| fb / paid | 94 | 55 | 58.5% | 1m 14s | 10 | Good |
| an / paid | 30 | 16 | 53.3% | 2m 01s | 0 | Junk |
| ig / paid | 23 | 15 | 65.2% | 1m 27s | 2 | Good |
| facebook.com / referral | 15 | 14 | 93.3% | 28s | 0 | Organic |
| m.facebook.com / referral | 9 | 9 | 100.0% | 26s | 0 | Organic |
| waitlist_section / (not set) | 7 | 6 | 85.7% | 14m 34s | 8 | Tests |
| eventsmanager.facebook.com / referral | 4 | 2 | 50.0% | 29m 45s | 2 | Internal |
| google / organic | 3 | 3 | 100.0% | 38m 38s | 0 | Organic |
| hero / (not set) | 3 | 3 | 100.0% | 26m 21s | 0 | Great |
| email / transactional | 2 | 2 | 100.0% | 29s | 0 | Great |
| instagram.com / referral | 2 | 1 | 50.0% | 51s | 0 | Good |
| test / email | 2 | 2 | 100.0% | 9m 39s | 3 | Tests |
| (not set) / (not set) | 1 | 0 | 0.0% | 0s | 0 | Unknown |
| l.facebook.com / referral | 1 | 1 | 100.0% | 10m 20s | 0 | Great |
| Event Name | Count | Users | Type |
|---|---|---|---|
| scroll_depth | 1040 | 104 | Engagement |
| video_progress | 872 | 82 | Engagement |
| section_view | 783 | 233 | Tracking |
| page_view | 364 | 267 | Auto |
| session_start | 338 | 267 | Auto |
| video_pause | 284 | 109 | Engagement |
| first_visit | 267 | 267 | Auto |
| video_complete | 185 | 33 | Engagement |
| video_replay | 184 | 32 | Engagement |
| user_engagement | 94 | 68 | Auto |
| scroll | 92 | 67 | Auto |
| form_field_focus | 61 | 23 | Form |
| waitlist_signup | 39 | 15 | Conversion |
| nav_link_click | 38 | 20 | Tracking |
| form_start | 32 | 17 | Form |
Form Funnel
61 focus → 32 start → 39 submit
Video Engagement
872 progress • 185 complete • 184 replay
Canada 12, Japan 7, Ireland 6, Sweden 4, United Arab Emirates 4, (not set) 2, Indonesia 2